Nadia Somani, MSc, BPH, is a UX Researcher & Designer with over 10 years of experience spanning public health, innovation, and education. She brings a strong belief in the power of human-centered design to create meaningful, lasting impact.
Nadia's Career Journey
With a background in evaluation and behaviour change, Nadia has built a career grounded in empathy, systems thinking, and evidence-based decision making. She began her journey in public health and education, where she led programmes aimed at improving equity and driving meaningful outcomes. Her work required translating complex insights into clear, actionable strategies — a skillset that naturally evolved into product thinking.
Today, Nadia bridges research, design, and strategy to turn user and stakeholder insights into intuitive, inclusive digital experiences. Her approach brings together analytical rigour, creative problem-solving, and a deep commitment to designing solutions that work in the real world.
Nadia's Work Today
Nadia has led projects across global health, education partnerships, and digital innovation, and has recently expanded into UI design to better connect research with end-to-end product development. She is also a published researcher, with her Master’s thesis paper published in BMJ Open, and brings academic rigour to her applied design practice.
What Drives Nadia?
What Fills Up Nadia's Cup
She thrives in mission-driven teams where creativity, collaboration, and impact intersect. Nadia is increasingly interested in how emerging technologies — including AI — can support ethical and human-centered design.
Outside of her professional work, Nadia is an artist and workshop facilitator, passionate about making creativity joyful, accessible, and community-driven. When she’s not designing or drawing, she can often be found on a long walk, doing pilates, or enjoying a cosy cuppa and a curious conversation.
Hi, I’m Nadia
UX/Product Strategist · Cross-Cultural Design & Evaluation · Team Builder & Systems Thinker
I bring people, ideas, and systems together to create thoughtful, inclusive digital experiences — grounded in research, shaped by strategy, and delivered with care.
